Daniel Barry | Copywriter » copywriter’s portfolio

My brand spankin’ new site…

admin — Fri, 19 Feb 2010 20:57:33 +0000

I’ve been putting this site together for a while now and I’ve come to a realization:

This is going to take forever.

Between work, my son, my dog, trying to sell a house and Simpsons reruns, I just don’t have the time to devote to this! To make matters worse, Fox airs reruns of The Office at 7:30pm and 11pm. When am I ever going to find time to do this? (Just kidding…sorta.)

Anyway, the other day I was at a photo shoot and overheard a guy talking about putting together his portfolio and how easy it was to get online. The whole conversation really got on my nerves for two reasons.

1. The person in question was a young, single, guy with no kids and no real responsibilities other than to try and not look hung over at work and to maintain his perpetual 5 o’clock shadow.
2. I heard him say, “I don’t own a TV.”

Is it just me, or are people who say they don’t own a television or watch TV really creepy? When they say things, “I have more important things to do with my time than watch TV” do they assume I think he/she is a smart, worldly sage who should be revered for his/her wisdom and insight?

F&@k no!!! The first thing that pops into my mind when I meet one of these people is Buffalo Bill from The Silence of the Lambs.

Buffalo Bill at his creepiest.

Perhaps this guy’s TV was broken. Perhaps he just moved and needs to buy a new one. The fact remains, he said “I don’t a TV”. Now I can’t help but think he has a congresswoman’s daughter holed up in his basement and is making a lamp shade out of his girlfriend.

Wow. I guess I kinda’ got off track. I needed to vent about that though. It’s been brewing inside me for a couple of days.

Anywho, I still have some more work to post and some other work to replace. I’m still trying to figure out how to get flash files to play in my posts. If anyone knows how to accomplish this task gimme’ a shout. Stay tuned!

How Twitter can help drive traffic…

admin — Tue, 16 Feb 2010 19:21:51 +0000

A lot has been made about Twitter these days. Is it the next great place for marketers or the next Second Life? Whatever it turns out to be, the fact remains that it’s here now and must be part of your social media strategy. With that in mind, check out this cool post from socialmediaexaminer.com. They’ve listed seven tips for driving traffic to your site via Twitter. Happy tweeting!

Mack Trucks

admin — Sun, 07 Feb 2010 04:15:47 +0000

When Mack Trucks retired the bulldog from their communications, Mack they tasked us with developing a brand campaign centered around the trucks themselves. As always, feel free to comment.

A rebuttal to anyone who says, "They don't make 'em like they used to."

A 50-foot long measuring stick.

The quiet type? Here's your big stick.

National Penn ValuePlus Checking

admin — Tue, 12 Jan 2010 23:21:19 +0000

Last year National Penn came to swb&r and asked us to develop a campaign for their ValuePlus Checking account. This account is their premier checking account and features ID theft protection, complimentary companion airfare tickets, interest rate discounts and more. In short, it gives you super powered financial abilities.

We created the ValueMan character to tell consumers about these benefits. We also created ads, radio spots, posters, envelope stickers and merchandising kits for the bank’s branches. We even developed a comic/coloring book to give kids who pull into the drive-through lane with their parents. In just eight months, this campaign exceeded National Penn’s sales goals by 224%!

Coloring books given to kids instead of lollipops!

Sticker placed on bank drive-through cannisters

3D poster in bank lobby. 3D glasses were placed on a table nearby.

National Penn Straight2Savings

admin — Tue, 12 Jan 2010 22:17:05 +0000

In this campaign we told National Penn’s costumers that it’s easier to save than they think! We developed “Everyday Savings Tips” that people could use to build their Straight2Savings accounts. The campaign was distributed via traditional print ads and radio. We also created stickers to place on withdrawal envelopes, counter cards and more. This campaign also marked the first time I ever had something banned from the airwaves! The radio spot below received a complain from a men’s rights group who threatened National Penn with a lawsuit! (I took it as a compliment!)

Stickers with savings tips were placed on withdrawal envelopes

A whole sheet full of savings tips!

National Penn/KNBT Brand Campaign

admin — Wed, 30 Dec 2009 02:22:58 +0000

When National Penn bought Keystone Nazareth Bank & Trust (KNBT), they needed a brand campaign to tell the people of the Lehigh Valley and Northeastern, PA how they go beyond the expected for their customers. I’m pretty proud of this campaign and even prouder of the relationship we’ve managed to build with National Penn over the years. They’re truly a great client to work with!

KNBT Balance Ad

KNBT Godmother

KNBT Listeners Ad

Mack Trucks

admin — Wed, 30 Dec 2009 02:09:19 +0000

I’ve been lucky enough to work on some pretty cool brands. But Mack Trucks takes the cake. After briefly retiring the iconic bulldog from their communications, Mack tasked us with developing a brand campaign centered around the trucks themselves. I think we pulled it off! As always, feel free to comment.

The quiet type? Here's your big stick.

A rebuttal to anyone who says, "They don't make 'em like they used to."

A 50-foot long measuring stick.

Bush League Apparel

admin — Wed, 30 Dec 2009 01:50:44 +0000

I love these ads. They were done for a small startup company that made caps of pre-World War II minor league baseball teams. Bush League needed some ads to help launch their line and build awareness among their target market. I’m proud to say they were a huge success! They tripled the amount of visits to the Bush League site and helped sell a lot of caps. Sadly, Bush League Apparel went out of business a short time later. (But not before these ads won me a couple of ADDY Awards!)