A lot has been made about Twitter these days. Is it the next great place for marketers or the next Second Life? Whatever it turns out to be, the fact remains that it’s here now and must be part of your social media strategy. With that in mind, check out this cool post from socialmediaexaminer.com. [...]

When Mack Trucks retired the bulldog from their communications, Mack they tasked us with developing a brand campaign centered around the trucks themselves. As always, feel free to comment.

Last year National Penn came to swb&r and asked us to develop a campaign for their ValuePlus Checking account. This account is their premier checking account and features ID theft protection, complimentary companion airfare tickets, interest rate discounts and more. In short, it gives you super powered financial abilities. We created the ValueMan character to [...]

In this campaign we told National Penn’s costumers that it’s easier to save than they think!  We developed “Everyday Savings Tips” that people could use to build their Straight2Savings accounts. The campaign was distributed via traditional print ads and radio. We also created stickers to place on withdrawal envelopes, counter cards and more. This campaign [...]

When National Penn bought Keystone Nazareth Bank & Trust (KNBT), they needed a brand campaign to tell the people of the Lehigh Valley and Northeastern, PA how they go beyond the expected for their customers. I’m pretty proud of this campaign and even prouder of the relationship we’ve managed to build with National Penn over [...]

I’ve been lucky enough to work on some pretty cool brands. But Mack Trucks takes the cake. After briefly retiring the iconic bulldog from their communications, Mack tasked us with developing a brand campaign centered around the trucks themselves. I think we pulled it off! As always, feel free to comment.

I love these ads. They were done for a small startup company that made caps of pre-World War II minor league baseball teams. Bush League needed some ads to help launch their line and build awareness among their target market. I’m proud to say they were a huge success! They tripled the amount of visits [...]