I’ve been lucky enough to work on some pretty cool brands. But Mack Trucks takes the cake. After briefly retiring the iconic bulldog from their communications, Mack tasked us with developing a brand campaign centered around the trucks themselves. I think we pulled it off! As always, feel free to comment.

I love these ads. They were done for a small startup company that made caps of pre-World War II minor league baseball teams. Bush League needed some ads to help launch their line and build awareness among their target market. I’m proud to say they were a huge success! They tripled the amount of visits [...]