Daniel Barry | Copywriter » Portfolio

Mack Trucks Digital

admin — Thu, 12 Aug 2010 16:51:57 +0000

After briefly retiring the bulldog from their marketing efforts, Mack wanted to reintroduce him to their audience. This Web site was supposed to launch shortly before the Westminster Kennel Club dog show. PR and social media efforts would help spread the word.

Close-up of letter

The Archives

admin — Tue, 01 Jun 2010 00:52:13 +0000

Miscellaneous ads I’ve moved out of the rotation. Lemme’ know if there are any I should call back up!

Billboard appearing on the outfield wall of Coca Cola Stadium. (Home of the Lehigh Valley Iron Pigs: AAA affiliate of the Philadelphia Phillies)

2009 World of Concrete tradeshow poster

More TV, Radio and Video

admin — Sun, 16 May 2010 04:28:56 +0000

Paslode Cordless Framing Nailer Launch

admin — Sun, 16 May 2010 01:44:40 +0000

Late last year we were retained by Paslode to help them launch their new line of Cordless Framing Nailers. After spending some time with contractors and carpenters we were able to learn what their needs were and what challenges they face. These following images are tradeshow posters we produced to launch the product line. Radio spots were played on sports radio networks in Boston and Philadelphia.

Miscellaneous Collateral & Digital Work

admin — Sun, 16 May 2010 01:33:14 +0000

Born Stronger MMA Sportswear Blog

I was in charge of all BORN STRONGER Social Media from January '09 to January '10

CoordinatedHealth.com

Sharp Aquos 16-Page Brochure

Mack Trucks SCR Brochure

Lehigh Valley Economic Development Corporation: Keystone Innovation Zone Brochure

Lehigh Valley Economic Development Corporation: Corporate Brochure

file:///Volumes/Mack%20Brand%20Ads,%20Crayola%20Web%20Banner/Binney_DryEraseBanner/dry_erase_ad.html

Mack Trucks

admin — Sun, 07 Feb 2010 04:15:47 +0000

When Mack Trucks retired the bulldog from their communications, Mack they tasked us with developing a brand campaign centered around the trucks themselves. As always, feel free to comment.

A rebuttal to anyone who says, "They don't make 'em like they used to."

A 50-foot long measuring stick.

The quiet type? Here's your big stick.

Who says engineers don’t like to laugh?

admin — Sun, 07 Feb 2010 02:55:28 +0000

Check out this blog post I wrote for my agency’s blog. Working with client’s such as GGB Plain Bearings, I’m constantly being told engineers only respond to boring long-copy ads with tons of technical info. (Luckily, GGB knows better.) Anyway, check out the post when you get a chance. There’s some funny stuff!

National Penn ValuePlus Checking

admin — Tue, 12 Jan 2010 23:21:19 +0000

Last year National Penn came to swb&r and asked us to develop a campaign for their ValuePlus Checking account. This account is their premier checking account and features ID theft protection, complimentary companion airfare tickets, interest rate discounts and more. In short, it gives you super powered financial abilities.

We created the ValueMan character to tell consumers about these benefits. We also created ads, radio spots, posters, envelope stickers and merchandising kits for the bank’s branches. We even developed a comic/coloring book to give kids who pull into the drive-through lane with their parents. In just eight months, this campaign exceeded National Penn’s sales goals by 224%!

Coloring books given to kids instead of lollipops!

Sticker placed on bank drive-through cannisters

3D poster in bank lobby. 3D glasses were placed on a table nearby.

National Penn Straight2Savings

admin — Tue, 12 Jan 2010 22:17:05 +0000

In this campaign we told National Penn’s costumers that it’s easier to save than they think! We developed “Everyday Savings Tips” that people could use to build their Straight2Savings accounts. The campaign was distributed via traditional print ads and radio. We also created stickers to place on withdrawal envelopes, counter cards and more. This campaign also marked the first time I ever had something banned from the airwaves! The radio spot below received a complain from a men’s rights group who threatened National Penn with a lawsuit! (I took it as a compliment!)

Stickers with savings tips were placed on withdrawal envelopes

A whole sheet full of savings tips!

National Penn/KNBT Brand Campaign

admin — Wed, 30 Dec 2009 02:22:58 +0000

When National Penn bought Keystone Nazareth Bank & Trust (KNBT), they needed a brand campaign to tell the people of the Lehigh Valley and Northeastern, PA how they go beyond the expected for their customers. I’m pretty proud of this campaign and even prouder of the relationship we’ve managed to build with National Penn over the years. They’re truly a great client to work with!

KNBT Balance Ad

KNBT Godmother

KNBT Listeners Ad