Miscellaneous ads I’ve moved out of the rotation. Lemme’ know if there are any I should call back up!

Late last year we were retained by Paslode to help them launch their new line of Cordless Framing Nailers. After spending some time with contractors and carpenters we were able to learn what their needs were and what challenges they face. These following images are tradeshow posters we produced to launch the product line. Radio [...]

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After briefly retiring the bulldog from their marketing efforts, Mack wanted to reintroduce him to their audience. This Web site was supposed to launch shortly before the Westminster Kennel Club dog show. PR and social media efforts would help spread the word.
When Mack Trucks retired the bulldog from their communications, Mack they tasked us with [...]

Check out this blog post I wrote for my agency’s blog. Working with client’s such as GGB Plain Bearings, I’m constantly being told engineers only respond to boring long-copy ads with tons of technical info. (Luckily, GGB knows better.) Anyway, check out the post when you get a chance. There’s some funny stuff!

Last year National Penn came to swb&r and asked us to develop a campaign for their ValuePlus Checking account. This account is their premier checking account and features ID theft protection, complimentary companion airfare tickets, interest rate discounts and more. In short, it gives you super powered financial abilities.
We created the ValueMan character to tell [...]

In this campaign we told National Penn’s costumers that it’s easier to save than they think!  We developed “Everyday Savings Tips” that people could use to build their Straight2Savings accounts. The campaign was distributed via traditional print ads and radio. We also created stickers to place on withdrawal envelopes, counter cards and more. This campaign [...]

When National Penn bought Keystone Nazareth Bank & Trust (KNBT), they needed a brand campaign to tell the people of the Lehigh Valley and Northeastern, PA how they go beyond the expected for their customers. I’m pretty proud of this campaign and even prouder of the relationship we’ve managed to build with National Penn over [...]

I’ve been lucky enough to work on some pretty cool brands. But Mack Trucks takes the cake. After briefly retiring the iconic bulldog from their communications, Mack tasked us with developing a brand campaign centered around the trucks themselves. I think we pulled it off! As always, feel free to comment.