After briefly retiring the bulldog from their marketing efforts, Mack wanted to reintroduce him to their audience. This Web site was supposed to launch shortly before the Westminster Kennel Club dog show. PR and social media efforts would help spread the word.
Mack Micro Site
Closeup of letter
When Mack Trucks retired the bulldog from their communications, Mack they tasked us with developing a brand campaign centered around the trucks themselves. As always, feel free to comment.
A rebuttal to anyone who says, "They don't make 'em like they used to."
A 50-foot long measuring stick.
The quiet type? Here's your big stick.
One Response and Counting...
Yes you are really lucky Daniel because mack trucks is one of the leading producers of heavy-duty trucks in North America and focuses on power and reliability, which has contributed to making the company one of the strongest heavy-duty truck brands in the North American market.
Mack John