Last year National Penn came to swb&r and asked us to develop a campaign for their ValuePlus Checking account. This account is their premier checking account and features ID theft protection, complimentary companion airfare tickets, interest rate discounts and more. In short, it gives you super powered financial abilities.

We created the ValueMan character to tell consumers about these benefits. We also created ads, radio spots, posters, envelope stickers and merchandising kits for the bank’s branches. We even developed a comic/coloring book to give kids who pull into the drive-through lane with their parents. In just eight months, this campaign exceeded National Penn’s sales goals by 224%!

Coloring books given to kids instead of lollipops!

Sticker placed on bank drive-through cannisters

3D poster in bank lobby. 3D glasses were placed on a table nearby.