In this campaign we told National Penn’s costumers that it’s easier to save than they think!  We developed “Everyday Savings Tips” that people could use to build their Straight2Savings accounts. The campaign was distributed via traditional print ads and radio. We also created stickers to place on withdrawal envelopes, counter cards and more. This campaign also marked the first time I ever had something banned from the airwaves! The radio spot below received a complain from a men’s rights group who threatened National Penn with a lawsuit! (I took it as a compliment!)

Stickers with savings tips were placed on withdrawal envelopes

A whole sheet full of savings tips!