I’ve been lucky enough to work on some pretty cool brands. But Mack Trucks takes the cake. After briefly retiring the iconic bulldog from their communications, Mack tasked us with developing a brand campaign centered around the trucks themselves. I think we pulled it off! As always, feel free to comment.

The quiet type? Here's your big stick.

A rebuttal to anyone who says, "They don't make 'em like they used to."

A 50-foot long measuring stick.